By Its Cover

Ahoy, and happy Talk Like A Pirate Day!

In today's Report we venture away from the aww-inspiring world of cute animals to tackle more literary concerns.  Don't worry, though, we're not going to get too deep into books here.  In fact, we won't go any further than the cover.

First up, an entertaining post on a blog run for and by parents (not sure how I ended up there...) features a slideshow in which a mother shares book covers with her six-year-old daughter.  The six-year-old then offers her summary of the contents that the book must contain based on the cover and title.  Some of the quotes read true to the contents in a vague and poetic way.  Gatsby is, indeed, "good and evil and he's trying to get rid of the ghosts."  "It doesn't really have a story" rings true for Catcher.    Others miss the mark entirely.  But how awesome would a prospecting Jane Eyre be?  And "a blob of purple that lives in [a] house"?  Please don't read One Flew Over the Cuckoo's Nest to your "kiddies."  I'm also hoping the mother in question corrected her daughter's comment, "I would not read a book about just a tree."
 
It should come as no surprise to readers that book covers hold such an influence on opinion.  If they didn't, where would we get our overused cliché?  Perhaps no one knows this quite as well as cover designer (and novelist) Chip Kidd, seen here giving a humorous TED talk about book cover design.  Kidd is yet another name you may not recognize whose work you definitely know.  (Covers for Jurassic Park, The Road, 1Q84...)  And yet he actually downplays the cliché, having said: "I'm very much against the idea that the cover will sell the book. Marketing departments of publishing houses tend to latch onto this concept and they can't let go. But it's about whether the book itself really connects with the public, and the cover is only a small part of that."  And in a world of online book buying and tiny-covered e-books, he may be onto something.  But I still love my McSweeney's editions of books for the brilliant visual and tactile design of the physical books themselves.
 
Along with talking like pirates, we wish a happy birthday to Jimmy Fallon today.  No doubt whatever song we sing to wish him a happy birthday will be parodied by him shortly thereafter.